DIY PR by Penny Haywood Calder

Save our business and the planet - drive down costs going green - it'll never be easier to sell in to staff, but develop a policy for your business and do it with commitment so it still has traction to save you money when the going gets better. Gain green credentials on the back of saving money by driving down energy and travel/transport costs, keeping company cars longer, etc - and publicise your green-ness to benefit from increased access to public sector tenders and business from not-for-profits and charities etc. Consider outside accreditation and green awards.