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DIY PR by Penny Haywood Calder

 

Penny Haywood Calder set up PHPR in 1986, riding out booms, busts and bursting bubbles, to become stronger than ever.
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Wednesday, 25 March 2009

 

Seven Ways to profit from a recession - part 5

Boost sales per customer through cross-selling, great newsletters, and referrals programs with rewards for referrals – it’s much cheaper to sell to the converted than start from scratch.

 

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