DIY PR by Penny Haywood Calder

Then work out what brings in business and do more of it! Spend more on the things that bring business in, so if it’s referrals work out how you can get more - by networking? By increasing rewards to referrers? Increasing profile on and offline?

If all the sales enquiries come through your website: consider getting professional help with Pay Per Click campaigns.

Plus boost natural search optimisation with blogs, newsletters (posted to your website as well as distributed by email to your mailing list) and press releases to on and offline media to add external media endorsement and boost SEO rankings.