DIY PR by Penny Haywood Calder

Don’t forget to keep trying out new markets too – either new sectors or new geographical areas – not forgetting online. Companies are laying off some gems of experienced people and others in work are looking for extra cash. They could help you open up new routes to market.


So, use the gloom to get your business into shape to sprint away as soon as the recession ends with great new ideas, new markets, a green gleam, the best possible team, and a sharpened up set of business procedures. Plus fantastic sales conversion rates, superb cross-selling, and of course brilliant sales, referrals deals, marketing & PR.