DIY PR by Penny Haywood Calder

Businesses on average lose around 10 per cent of their business each year through no fault of their own. I suspect online businesses are at the lower end of that figure because it is an average. An average will include shops and other businesses on the high street that are affected by customers moving away from the area, and what is happening around them in terms of parking, building works and the general location. But even online businesses stand to lose out when customers emigrate, fall ill or sadly, die.

If your business sales figures are currently standing still, or going down, it will certainly do no harm (and should do a lot of good) to add 10 per cent to your sales targets and promotional effort.

This blog will be looking into how you can target that effort more effectively.

Labels: boosting your business, business planning, business promotion, online businesses, planning for success, sales targets