Penny Haywood Calder set up PHPR in 1986, riding out booms, busts and bursting bubbles, to become stronger than ever.
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Tuesday, 19 May 2009
Going viral
No fancy YouTube videos here. Just the sobering thought that if orange handled scissors can be made to fly online, you can do it too. Check out:
http://www.fastcompany.com/magazine/135/made-to-stick-getting-your-ideas-to-fly.html?partner=homepage_newsletterAnd don't forget to leverage that marketing with a piece in your newsletter, your blog, comments on all your social networking sites and - why not - the video and podcast.
Labels: fast company, online PR, PR 2.0, viral marketing
posted by Penny Haywood Calder #
11:46 
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