DIY PR by Penny Haywood Calder

There's nothing like speaking to customers and nearly customers about what works for them and what doesn't when it comes to your products or services. Often it's the least obvious thing that has put someone off, or an unclear explanation that failed to get a key benefit across.

There's a great post on this by Adele Revella on her Buyer Persona blog here: http://ow.ly/gY5J. The piece shows how to go beyond categorising people into marketing groups and personas. It shows how to delve behind sales knock-backs to gain great insight that could substantially benefit your business.

It reinforces what David Meerman Scott says in his seminal book, The New Rules of Marketing and PR, about conversations with customers being crucial to doing good business.

I think Adele's post gives some great examples of how to do just that

I'm grateful to fellow PR Boutiques International member, Wendy Marx http://www.wendymarxpr.com for pointing me towards a link posted by Stephanie Tilton http://twitter.com/stephanietilton which led me to the Buyer Persona blog piece.

Labels: Adele Revella, Buyer Persona, David Meerman Scott, marketing, PR Boutiques International, Stephanie Tilton, The New Rules of Marketing and PR