DIY PR by Penny Haywood Calder

Caffeine is the codename for Google's new search engine. An early version has been released to web developers for testing and feedback.

Most of the clever stuff is under the bonnet so users will notice little obvious change, although results should be faster.

But what is it likely to do to your optimised web pages? The good news is that you don't need to be a pro to find out. A web developer has set up very neat solution: www.comparegoogle.com - a side-by-side comparison site of the top Google results for your nominated terms and your website.

I ran our clients' search terms on the comparitor. All of them had been performing well in the top 20 for some months on organic search alone. And all of them performed slightly better on the caffeinated version, so I'm looking forward to a pepped up Google.

Labels: on and offline PR, online PR, SEO