DIY PR by Penny Haywood Calder

Tom Davenport's The Next Big Thing blog at Harvard Business says forwarding info is a way of saying, "I know what you're interested in, and I'm thinking about you."

But he points out "you can go too far with forwarding" and advises against being "a mass forwarder". Many executives complain they got too many indiscriminate forwards.

He says, "Forwarding to a list (or retweeting to a list of followers, BTW) cheapens the networking value of the act. It's the online equivalent of finding a credit card offer from Capital One in your mailbox".

Labels: Harvard Business, PR, social media, social media etiquette