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DIY PR by Penny Haywood Calder
Penny Haywood Calder set up PHPR in 1986, riding out booms, busts and bursting bubbles, to become stronger than ever.
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Friday, 23 April 2010
Blogging for Business
Showed how it all links-up: engaging with people in 1-to-1 conversations to create niche communities by posting and cross-posting between sites such as Twitter, Linked-In, Facebook and your blog.
Did you know that Facebook has so many members now, that if they were the population of a country, it would be the third largest country in the world! Can your business afford to ignore an audience like that? Especially when you can engage with it free of charge.
You can take that cross-linking a stage further and integrate your blog and website at your own domain name. This blog is integrated with the PHPR website to give me the best of both worlds thanks to Simon Allen here at Shopfitter.com.
Blogs are so much easier than websites to update, so they are a great way to add fresh content. Plus they give you the opportunity to demonstrate expertise and trustworthiness online.
As I ran down the benefits of blogging and gave some examples, you could see light bulb moments going on across the room. At the end, an accountant rushed off leaving me with the parting shot that he was off to "give it a go". Brilliant!
Labels: blogging, Edinburgh, online PR, PHPR, PR, technology PR agency
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