Free website software
- Search Engine Optimised
- Only $1/£1/€1 per order
- Easy to use
- Free support
- Multi currency
- Integrates with:
- PayPal
- Google Checkout
- many more
News and Resources
Resources
Designed and developed to work on Microsoft Windows systems.
DIY PR by Penny Haywood Calder
Penny Haywood Calder set up PHPR in 1986, riding out booms, busts and bursting bubbles, to become stronger than ever.
Visit PHPR
Friday, 23 April 2010
Blogging for Business
Showed how it all links-up: engaging with people in 1-to-1 conversations to create niche communities by posting and cross-posting between sites such as Twitter, Linked-In, Facebook and your blog.
Did you know that Facebook has so many members now, that if they were the population of a country, it would be the third largest country in the world! Can your business afford to ignore an audience like that? Especially when you can engage with it free of charge.
You can take that cross-linking a stage further and integrate your blog and website at your own domain name. This blog is integrated with the PHPR website to give me the best of both worlds thanks to Simon Allen here at Shopfitter.com.
Blogs are so much easier than websites to update, so they are a great way to add fresh content. Plus they give you the opportunity to demonstrate expertise and trustworthiness online.
As I ran down the benefits of blogging and gave some examples, you could see light bulb moments going on across the room. At the end, an accountant rushed off leaving me with the parting shot that he was off to "give it a go". Brilliant!
Labels: blogging, Edinburgh, online PR, PHPR, PR, technology PR agency
Friday, 8 January 2010
DIY PR No 8 - Media Relations
I'm all in favour of business networking, and word of mouth is the most effective type of publicity, but it is limited to relatively small numbers because it is a one-to-one form of communications.
The grand-daddy of the one-to-many approach is media relations (both online and offline media), not only because it delivers the big numbers, but it also carries a powerful media editorial endorsement.
Like an award (which makes you forever an award-winning business) you can use a media accolade on all your publicity materials: as seen on TV/in the FT.com…. This confers a lot of credibility on your business and inspires confidence.
And we are talking of reaching very large numbers indeed: thousands of people.
Every town has a collection of local media, from community radio, newspapers, online sites and local interest magazines onwards, so look out for outlets for your news.
And don't forget the newsletters and blogs for the business clubs and the trade press relevant to you and your business.
Add a few of these up: it would take you several lifetimes to network with that lot. A really good story could reach them all in one single day!
For every person who contacted the business as a result of reading or hearing about you through the media, there were thousands in various stages of near readiness to buy, who needed a few more nudges with information and contact to finally land the sale.
That's why PR needs to work alongside marketing and sales.
The grand-daddy of the one-to-many approach is media relations (both online and offline media), not only because it delivers the big numbers, but it also carries a powerful media editorial endorsement.
Like an award (which makes you forever an award-winning business) you can use a media accolade on all your publicity materials: as seen on TV/in the FT.com…. This confers a lot of credibility on your business and inspires confidence.
And we are talking of reaching very large numbers indeed: thousands of people.
Every town has a collection of local media, from community radio, newspapers, online sites and local interest magazines onwards, so look out for outlets for your news.
And don't forget the newsletters and blogs for the business clubs and the trade press relevant to you and your business.
Add a few of these up: it would take you several lifetimes to network with that lot. A really good story could reach them all in one single day!
For every person who contacted the business as a result of reading or hearing about you through the media, there were thousands in various stages of near readiness to buy, who needed a few more nudges with information and contact to finally land the sale.
That's why PR needs to work alongside marketing and sales.
- PR raises awareness and confers credibility.
- Marketing describes the features and benefits of your offerings and decides how to position them in the market (positioning for price, gaps in the market, distribution etc versus your competitors).
- Sales matches the benefits to an individual buyer's particular needs and handles the mechanics of the sale and after sales service liaison. And manages the relationship to get customer referrals and case studies to further boost your business.
Labels: DIY PR, Edinburgh, marketing, media relations, on and offline PR, online PR and marketing, Penny Haywood, sales
Friday, 13 November 2009
4Networking gets DIY PR tips from PHPR in Edinburgh
Looking forward to giving 30 lo-cost PR tips at 4networking.biz in Leith, Edinburgh on 24th November. £10 inc breakfast.
Labels: 4networking, DIY PR, Edinburgh, PR
Thursday, 8 October 2009
4Networking Founder in Edinburgh
See details for Brad Burton at 4 networking in Edinburgh 13 & 14 + Glasgow 15th at: http://ping.fm/VCe3d
Labels: 4networking, Brad Burton, Edinburgh, Glasgow, PR
Archives
March 2009 April 2009 May 2009 June 2009 July 2009 August 2009 September 2009 October 2009 November 2009 January 2010 February 2010 March 2010 April 2010
Subscribe to Posts [Atom]