DIY PR by Penny Haywood Calder

It's great to see that the things that really work in any form of human interaction are the lasting traits for success online. That's according to an interesting post at Top Rank Online Marketing blog called "Let's revisit these 16 rules for social media optimisation (SMO) and see which are still relevant"

Different social media sites wax and wane, but a lot of the best practice tips come down to attending to the basics of good communications: listening and reacting appropriately, plus good ideas, clearly presented.

And there're lots of good tips too.

Labels: communications, online PR, SEO, social media, Top Rank Online Marketing