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Penny Haywood Calder set up PHPR in 1986, riding out booms, busts and bursting bubbles, to become stronger than ever.
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Friday, 23 April 2010
Blogging for Business
Showed how it all links-up: engaging with people in 1-to-1 conversations to create niche communities by posting and cross-posting between sites such as Twitter, Linked-In, Facebook and your blog.
Did you know that Facebook has so many members now, that if they were the population of a country, it would be the third largest country in the world! Can your business afford to ignore an audience like that? Especially when you can engage with it free of charge.
You can take that cross-linking a stage further and integrate your blog and website at your own domain name. This blog is integrated with the PHPR website to give me the best of both worlds thanks to Simon Allen here at Shopfitter.com.
Blogs are so much easier than websites to update, so they are a great way to add fresh content. Plus they give you the opportunity to demonstrate expertise and trustworthiness online.
As I ran down the benefits of blogging and gave some examples, you could see light bulb moments going on across the room. At the end, an accountant rushed off leaving me with the parting shot that he was off to "give it a go". Brilliant!
Labels: blogging, Edinburgh, online PR, PHPR, PR, technology PR agency
Thursday, 21 May 2009
Using Brilliant Blogs to Drive Traffic to your Site
As Simon Allen here at Shopfitter says, "Google loves blogs" and certainly the posts on blogs appear a lot faster online than many website updates. That means you'll get results much faster with blogs if you want more web traffic on your site.
If you want to know how to blog really effectively, online PR guru, *David Meerman Scott's Twitter page put up a link yesterday to a great set of tips about professional blogging. It's written by a professional blogger and self-confessed geek called Yehuda Berlinger. I reckon he outlines a pretty clear road from start-up to star of the blogosphere and I will be working to apply a lot of his tips, including having a massive cringe at all the blogs I set up in my initial experimental phase ("not professional" says Berlinger. I'm just glad he refers to a defunct blog himself, so I can stop beating myself up, but you don't have to fall into the same trap!).
You can track the effect of all your efforts on your website visitor statistics with the excellent free Google Analytics tools. You can even get free Google lessons and qualifications in all of this wizard stuff to enable you to boost your web traffic and increase your confidence at handling it all. Good on Google! And Berlinger for sharing his blogging tips.
David is the author of the excellent "New Rules of Marketing and PR" book which outlines how to reach buyers online directly. Highly recommended (and no, I don't get anything for that!).
If you want to know how to blog really effectively, online PR guru, *David Meerman Scott's Twitter page put up a link yesterday to a great set of tips about professional blogging. It's written by a professional blogger and self-confessed geek called Yehuda Berlinger. I reckon he outlines a pretty clear road from start-up to star of the blogosphere and I will be working to apply a lot of his tips, including having a massive cringe at all the blogs I set up in my initial experimental phase ("not professional" says Berlinger. I'm just glad he refers to a defunct blog himself, so I can stop beating myself up, but you don't have to fall into the same trap!).
You can track the effect of all your efforts on your website visitor statistics with the excellent free Google Analytics tools. You can even get free Google lessons and qualifications in all of this wizard stuff to enable you to boost your web traffic and increase your confidence at handling it all. Good on Google! And Berlinger for sharing his blogging tips.
David is the author of the excellent "New Rules of Marketing and PR" book which outlines how to reach buyers online directly. Highly recommended (and no, I don't get anything for that!).
Labels: blogging, David Meerman Scott, Google Analytics, online marketing, online PR, SEO, Yehuda Berlinger
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