Free website software
- Search Engine Optimised
- Only $1/£1/€1 per order
- Easy to use
- Free support
- Multi currency
- Integrates with:
- PayPal
- Google Checkout
- many more
News and Resources
Resources
Designed and developed to work on Microsoft Windows systems.
DIY PR by Penny Haywood Calder
Penny Haywood Calder set up PHPR in 1986, riding out booms, busts and bursting bubbles, to become stronger than ever.
Visit PHPR
Friday, 23 April 2010
Blogging for Business
Showed how it all links-up: engaging with people in 1-to-1 conversations to create niche communities by posting and cross-posting between sites such as Twitter, Linked-In, Facebook and your blog.
Did you know that Facebook has so many members now, that if they were the population of a country, it would be the third largest country in the world! Can your business afford to ignore an audience like that? Especially when you can engage with it free of charge.
You can take that cross-linking a stage further and integrate your blog and website at your own domain name. This blog is integrated with the PHPR website to give me the best of both worlds thanks to Simon Allen here at Shopfitter.com.
Blogs are so much easier than websites to update, so they are a great way to add fresh content. Plus they give you the opportunity to demonstrate expertise and trustworthiness online.
As I ran down the benefits of blogging and gave some examples, you could see light bulb moments going on across the room. At the end, an accountant rushed off leaving me with the parting shot that he was off to "give it a go". Brilliant!
Labels: blogging, Edinburgh, online PR, PHPR, PR, technology PR agency
Wednesday, 10 March 2010
How to Use Google's Wonder Wheel to Generate PR Ideas
Google's wonder wheel does not seem to be well known, yet it is an incredibly versatile tool when you are in need of ideas.
The wonder wheel arranges Google's search results in a mind-mapping style wheel. Each spoke of the wheel shows a key search term relating to the natural results for your search - the full results are shown on the right hand side.
The mind-mapping display lets you see your search results at a glance. Click on a spoke to drill down into an area of your results and another wheel pops up.
At any time, you can refine your results to select images or videos relating to one of the spokes on a wonder wheel. Those results are then shown as a regular Google search results display.
Using a combination of the wheel and a refined search, you can spot gaps to fill, as you'll see in the following example.
Technology PR agency search spots a gap:
To use the wonder wheel, key in a search term.
Just below the Google search box there's a blue bar and inside that bar on the left click on the words "show options".
A list drops down to the right of your search results, currently arranged in 4 groups. The second last group, called "standard view"contains the option. Click to get your results displayed as a wonder wheel.
Click on a spoke of the wheel and another wheel appears with a further 10 results. Each wheel shows the number of pages indexed on the main term and 10 related search results.
A few clicks on the spokes and you'll be full of ideas for your blog piece or article.
It's also good for showing up opportunities. For example, I followed the spokes of a search on "PR"(UK pages) and clicked on the spoke "technology PR agencies" because we do technology PR. Then I went back to the list on the left and chose "videos" - and got no results!
Awesome!
It's about time there was a technology PR agency video and I'm off to make one!
The wonder wheel arranges Google's search results in a mind-mapping style wheel. Each spoke of the wheel shows a key search term relating to the natural results for your search - the full results are shown on the right hand side.
The mind-mapping display lets you see your search results at a glance. Click on a spoke to drill down into an area of your results and another wheel pops up.
At any time, you can refine your results to select images or videos relating to one of the spokes on a wonder wheel. Those results are then shown as a regular Google search results display.
Using a combination of the wheel and a refined search, you can spot gaps to fill, as you'll see in the following example.
Technology PR agency search spots a gap:
To use the wonder wheel, key in a search term
Just below the Google search box there's a blue bar and inside that bar on the left click on the words "show options"
A list drops down to the right of your search results, currently arranged in 4 groups. The second last group, called "standard view"
Click on a spoke of the wheel and another wheel appears with a further 10 results. Each wheel shows the number of pages indexed on the main term and 10 related search results.
A few clicks on the spokes and you'll be full of ideas for your blog piece or article.
It's also good for showing up opportunities. For example, I followed the spokes of a search on "PR"
Awesome!
It's about time there was a technology PR agency video and I'm off to make one!
Labels: article, blog, Google search results, Google's wonder wheel, mind map, mind mapping, online video, PR, search, technology PR, technology PR agency, videos, wonder wheel
Archives
March 2009 April 2009 May 2009 June 2009 July 2009 August 2009 September 2009 October 2009 November 2009 January 2010 February 2010 March 2010 April 2010
Subscribe to Posts [Atom]