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DIY PR by Penny Haywood Calder

 

Penny Haywood Calder set up PHPR in 1986, riding out booms, busts and bursting bubbles, to become stronger than ever.
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Tuesday, 8 September 2009

 

Working Smarter to make time for Promotion















(Wordart thanks to www.wordle.com)




Most business owners I speak to wish they had more time for promoting the business.


I found out the hard way how to make more time: work smarter. A frozen shoulder put me out of action for 8 weeks - agony - and it was my writing hand. Sorted it out with the help of a physio and now use WorkRave (free) to take breaks from the computer so I don't get a repeat problem.


I only looked at emails twice a day and focused solely on those from clients, friends and family. One line responses took ages with the wrong hand, so replies were short and sweet. That cut email time by 50%. I was also ruthless about blocking senders of stuff that was not immediately useful. That saves time in future.


Speech to text software (Dragon-Dictate) handled longer writing projects like speeches, case studies, articles and releases. They actually took less time as speech is more direct than the written word.

When every keystroke hurts, everything typed was assessed for its recycle potential.


  • Blog headlines into tweets.

  • Facebook postings in Tweetdeck point to my blog.

  • Ping.fm covers lots of social media and bookmarking sites in one go.

  • A blog post can be re-edited into an e-newsletter.

Let's hear your ways to streamline the working day to get more PR, marketing & sales done. After all, that's what brings home the bacon!



Next time: boosting energy to promote your business.

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